Chris Cullmann Interactive Designer & Developer

Summary

Over 14 years of agency and interactive media experience building and marketing online brands for pharmaceutical, financial and educational clients both for business to business and direct to consumer solutions. An experienced leader with an understanding of the digital landscape, multi-channel marketing and the importance of good user experience for the success of digital media projects. A diverse portfolio including large and small scale websites, social media, mobile applications, mobile websites, tablet detailing and emerging technology. Hands on expertise in front-end web development, design, user experience, concepting and brand planning.

Specialties

A new media Creative Director, Digital Strategist and technology evangelist with real-world experience in HTML, HTML5, CSS, JavaScript, Flash, ActionScript 2 & 3, PHP, Apache, ASP, PhotoShop & Adobe Creative Suite, CMS & version control software. Extremely comfortable presenting ideas and initiatives to clients and colleagues. Extensive experience authoring white papers and agency perspectives.

Creative Director

Ogilvy CommonHealth Interactive Marketing 05-2009 - Current

Leading a team of designers and developers to plan, build and develop online brands, applications and user experiences for global healthcare, pharmaceutical and bio-tech clients. Specializing in identifying and utilizing new technologies for best reach and audience engagement. Creating engaging social media, video and interactive programs for implementation on the web, via mobile devices and in the exam room. A passionate leader and advocate for the agency position on emerging technologies and marketing trends.

Digital Creative Director for Team Chemistry, a multi-agency WPP initiative to provide best of class services to Johnson and Johnson. Reporting to brand-teams and brand-leadership (Chemists) to provide innovative solutions for specific JNJ products and audiences. Leader within Digital Council, Tablet PC Leadership Team and Digital Creative Lead for several flagship pharmaceutical brands.

• Digital Creative Director and leader for multi-location, global pharmaceutical advertising agency
• Presenting new initiatives to clients and matching their needs with the most effective marketing solutions for their audience
• Engage and present agency services and initiatives to new and current clients
• Leading brand-building outside of standard channels including social media, search, digital KOL, convention, adver-gaming and rep driven detailing
• Member of agency steerage committee chartered to identify new business opportunities, build agency position and educate employees for the future of marketing
• Author agency white papers, presentations and point of view documents for clients, industry publications, corporate Twitter and social media presence
• Identify, motivate and train talent within the larger Ogilvy CommonHealth organization and larger design community

Group Supervisor, Interactive Development

Qi Interactive, A Commonhealth Company 05-2006 - 05-2009

Report directly to the CTO to determine and implement the best solutions for a variety of web, desktop and mobile applications for healthcare professional, consumer and corporate projects. Responsible for department workflow, process and quality assurance in an aggressive, deadline oriented environment. Research and development of new solutions and approaches for SEO, SEM, viral and social media marketing for proprietary products. New client product development and presentation. Training and educational sessions for internal and client groups for new online marketing trends, search engine marketing, and best practices for website design and development.

• Lead Developer for premier interactive division within multidiscipline pharmaceutical advertising agency including hands on HTML, CSS, JavaScript and Actionscript development
• Implementation of web, desktop and mobile based applications for professionals and consumer projects
• Responsible for internal workflow, process and final delivery of new media projects and applications
• Search engine marketing and optimization
• SKURA Certified for Tablet PC Application development & deployment
• Proscape Gold Certification for Tablet PC Application development & deployment

Senior Web Developer

Group DCA, Inc. 11-2003 - 05-2006

Designed and developed interactive client websites as well as eight e-Detail oriented healthcare professional member websites and client-facing pharmaceutical marketing websites. Integrated proprietary, dynamic, flash-based medical education and e-learning applications with member website. Created e-messaging system that resulted in a 15-20% increase in program participation and an average 60% increase in click-through traffic. Introduced natural search and paid-search marketing campaigns for client based interactive eDetail and e-learning programs. Presented capabilities, concepts and budgets to clients for website development and creation as well as eDetail programs.

Senior Web Designer

Dentino Marketing, Inc. 01-2000 - 11-2003

Responsible for concept, design, and execution of websites, flash-based invitation websites, banner ad advertisements and e-messaging deployments for financial, business-to-business and casino gaming industries. Worked directly with Account Directors and clients to identify goals, project time-lines and budgets. Hired and managed freelance team members including web designers, programmers and copywriters.

Art Director

Dentino Marketing, Inc. 09-1997 - 01-2000

Responsible for design and illustration for all forms of direct marketing. Worked with production department to conceive and build new direct marketing formats and meet postal regulations. Projects included postcards, newsletters, invitations, brochures, package design, credit card design and annual reports

Education and Certifications:

• BFA, Graphic Design & Communications, Rowan University, magna cum laude, 3.9 GPA
• Proscape Certification for Tablet PC Application Development
• SKURA Tablet Platform Certified
• W3C ADA Compliance, HTML and CSS Programming Certification
• DartMail and DoubleClick Product Training and e-Messaging Seminars

Awards:

• 2010 W3 Awards, the Davey Awards, and the Global Awards
• 2007 MM&M Nomination
• 2005-2006 Webby
• W3 Silver Award